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It’s show time with Entertainment Channel, Azaad announcing its Originals Content Offering exclusively for the ‘Rural Mindset’. Azaad is India’s First Premium Hindi Rural Entertainment Channel. The first two shows Titled ‘Meri Doli Mere Angana’ and ‘Pavitraa Bharose Ka Safar’, both shows have been created after deep understanding of the Rural Person through years of periodic syndicated research. Starting 14 September 2021, Meri Doli Mere Angana will air at 9 PM and Pavitraa Bharose Ka Safar will air at 9:30 PM, on Azaad as well on MX Player (The Digital Partner).
The first Azaad Original is titled ‘Meri Doli Mere Angana’. The title that evokes immediate curiosity is the first Hindi series produced by renowned producers, Jitendra Gupta and Mahesh Tagde from Tell-A-Tale Media. The show is based in Bithoor, where the entire Singh family, especially her father considers the daughter an apple of their eye. Astha Abhay plays the lead protagonist Janki and Surendra Pal, Rudrakshi Gupta and Ankit Raizada enact key characters in the show.
The second Azaad Original is titiled ‘Pavitraa Bharose Ka Safar’ and is produced by well-known producers, Santosh Singh, Rochelle Singh and Pearl Grey from Parth Production. This family drama, set against the backdrop of Meerut, resonates with the rural mindset as its centered around the themes of encouraging women empowerment, battling societal issues and is also a passionate love story of two diverse personalities. The role of Pavitraa is played by Shaily Priya and the ensemble cast includes Neelu Vaghela. Kumaar Raajput and Sheezan Mohammed.
Beginnen Media Pvt Ltd (BMPL) Managing Director, Bharat Kumar Ranga, says, “It’s an industry first with Azaad making the shift from a creative to a consumer-focused business model. Gaining the trust of our viewers is at the heart of our model as our customer experience is based on deep insights. Our Originals have a rural consumer-centric proposition as it is one that places the viewer, rather than the creative at its core. And, we are privileged to have them join us today LIVE from different villages in North India as we have put our viewer at the heart of everything we do and give them the experience they desire.”
Starting 14 September, tune into Meri Doli Mere Angana at 9 PM and Pavitraa Bharose ka Safar at 9 30 PM on Azaad. You can also watch the shows on demand for free, exclusively only on MX Player.
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