After the film was released on the OTT platform, it went global and since then the song became more popular. In his acceptance speech, Keeravani sang a self-composed song in honor of Rajamouli and the entire nation of India.
The song competed against ‘Applause’ from Tell It Like A Woman, ‘Hold My Hand’ from Top Gun: Maverick, ‘Lift Me Up’ from Black Panther: Wakanda Forever, and ‘This is Life’ from Everything Everywhere All At Once. Composer Keeravani, along with lyricist Chandrabose, collected the award. Keeravani delivered his acceptance speech in the form of a re-written Carpenters song. The win also makes Naatu Naatu the first song from an Indian movie to win an Oscar.
It is to be noted that ‘Jai Ho’, composed by AR Rahman and penned by Gulzar, from the 2008 British film Slumdog Millionaire became the first Hindi song to win an Academy Award in the Best Original Score and Original Song categories.