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  • To celebrate everyday heroes and random acts of kindness, Richa Chadha starts a new social media initiative, The Kindry
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To celebrate everyday heroes and random acts of kindness, Richa Chadha starts a new social media initiative, The Kindry

Published by admin at May 25, 2021
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Richa Chadha starts a new social media initiative, The Kindry

Richa Chadha starts a new social media initiative, The Kindry which is aimed to celebrate everyday heroes and random acts of kindness

It has been almost a year and a half since the world seems to be turning upside-down. Richa Chadha, a phenomenal actress, and woman of stature is one to take notice of the overwhelming effects of the news we get to see in our country and act upon it. She realizes that since news is by nature negative most of the time, positive deeds aren’t amplified enough. However, telling people to ‘be positive’ and ignore their reality is also toxic positivity. Hence, in an attempt to recognize hard and brave work as well as positive actions during these worst of times done by ordinary people of the country, our real heroes who have risen to the challenge, Richa is starting an all-new, alternate page on Instagram called ‘The Kindry’ which will also be managed by her and her co founder, Krishan Jagiya who is the designer and co founder of The Kindry. The objective of this page is to create a community of everyday heroes and celebrate them through positivity and sharing of stories.

View this post on Instagram

A post shared by The Kindry – Amplify Kindness (@thekindry)

Richa says, “With ‘The Kindry’, I intend to help find relief in a pent-up nation of people. By amplifying stories of courage and selflessness and celebrating unsung heroes via social media lives, interviews, etc. on the page, I believe we can create a community of empathetic people who are also willing to share stories and help each other. Through this page, we’d also look at crowdfunding partnerships to possibly provide aid and encouragement to heroes. Over time, I hope this will build a society where people are encouraged to be kinder to one another.”

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