logo-smallest-englishlogo-smallest-englishlogo-smallest-englishlogo-smallest-english
  • Home
  • Cinema
    • Bollywood
      • Movie Reviews
      • Articles
      • Trailers
      • Retro Bollywood
      • videos
      • Interview
    • Hollywood
      • Articles
      • Trailers
    • Regional Indian Cinema
      • Articles
  • News
    • Bollywood
    • Hollywood
    • Regional Indian Cinema
    • OTT
    • Television
  • Music
    • Hindi
    • Global
    • Indian Regional
  • OTT
    • Articles
    • Movie Reviews
    • Trailers
    • Web Series Reviews
  • Drama & Short Films
    • Drama
    • Short Films
  • Television
    • Articles
    • Interviews
  • About Us
    • Ruperi Retro
    • About Editor
    • Contact
  • Marathi
  • Home
  • Cinema
    • Bollywood
      • Movie Reviews
      • Articles
      • Trailers
      • Retro Bollywood
      • videos
      • Interview
    • Hollywood
      • Articles
      • Trailers
    • Regional Indian Cinema
      • Articles
  • News
    • Bollywood
    • Hollywood
    • Regional Indian Cinema
    • OTT
    • Television
  • Music
    • Hindi
    • Global
    • Indian Regional
  • OTT
    • Articles
    • Movie Reviews
    • Trailers
    • Web Series Reviews
  • Drama & Short Films
    • Drama
    • Short Films
  • Television
    • Articles
    • Interviews
  • About Us
    • Ruperi Retro
    • About Editor
    • Contact
  • Marathi
  • Home
  • OTT Articles
  • ALTBalaji’s marketing campaign for BICCHOO KA KHEL turns into a Case Study!
satyamev jayate 2
This Eid, it’s Double the action with John Abraham in Satyameva Jayate 2
March 17, 2021
dibakar banerjee on sandeep and pinky faraar
Exclusive: Producer Director Dibakar Banerjee talks about his lead characters in ‘Sandeep Aur Pinky Faraar’
March 17, 2021

ALTBalaji’s marketing campaign for BICCHOO KA KHEL turns into a Case Study!

Published by admin at March 17, 2021
Categories
  • Articles
  • OTT
Tags
bichhoo ka khel alt balaji

ALTBalaji, OTT platform’s hit show Bicchoo Ka Khel turned into a case study for its multiple meme-worthy scenes and elements, as well as entertaining characters and punchlines that highly influenced pop culture on social media.

A leading Advertising & Marketing portal did a step-by-step analysis into the brand’s promotional activities, which led to massive publicity for the show as well as for the OTT giant. ALTBalaji successfully reached out to 93 Mn+ users for the launch campaign of ‘Bicchoo Ka Khel’.

Speaking on the success Ms. Divya Dixit, SVP, Marketing, Direct Revenue & Analytics at ALTBalaji said,

“While consumer engagement, subscriptions, and watch time escalated substan¬tially last year during the unprecedented lockdown, one of the vital content consumption trends that we witnessed was the digital adaptation from Bharat audience (HSM Markets), in terms of entertainment consumption. Bichhoo ka Khel set in Banaras was tailor-made to interest the Hindi heartlands of the country. Given the current OTT crime thriller genre trends across metros, the show became a success pan India.”

She further added,

“On the back of the show, ALTBalaji garnered substantial subs during the quarter of the show’s release. With an average daily subscriber addition of 21,000 in the third quarter (Q3) of FY21, an increase in watch time, and engagement per consumer, ALTBalaji witnessed an incredible jump in viewership from the Hindi heartlands of India, and a huge credit goes to ‘Bichhoo Ka Khel’!”

For the upcoming year, ALTBalaji has an exciting pipeline consisting of multiple shows such as The Married Woman, Apharan 2, Broken But Beautiful 3, The Test Case 2, Puncch Beat Season 2, His Storyy, Cartel, Main Hero Boll Raha Hu, Class of 2020 Season 2, Code M 2 and many more.

admin
Website | + posts
  • admin
    https://navrangruperi.in/author/admin/
    Feels amazing to have a big Diwali release with Thama!’ : Ayushmann Khurrana is thrilled about the first big Diwali release of his career
  • admin
    https://navrangruperi.in/author/admin/
    Saiyaara is my homage to the love stories I love!’ : Mohit Suri comments on the unanimous love for Saiyaara teaser
  • admin
    https://navrangruperi.in/author/admin/
    Rising Star Sharvari appointed as the Young Fit India Icon
  • admin
    https://navrangruperi.in/author/admin/
    ‘Life is the sum total of the struggles that we go through!’ : says Anupam Kher, who visits 6 places in Mumbai that shaped him as a human and an actor

admin
admin

Related posts

Cuttputlli Official Trailer
August 22, 2022

Cuttputlli


Read more
Dasvi Official Trailer
March 23, 2022

Dasvi


Read more
Sharmaji Namkeen Official Trailer
March 17, 2022

Sharmaji Namkeen


Read more

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tags

aamir khan Ajay Devgn akshay kumar Alia Bhatt Allu Arjun ALTBALAJI amazon prime video amitabh bachchan Amit Masurkar Arjun Kapoor A Thursday Ayushmann Khurrana Bhuj: The Pride of India Covid-19 Deepika Padukone Disney Plus Hotstar Farhan Akhtar Golden Era of Hindi Films Hollywood Huma Qureshi Irrfan Khan Kartik Aaryan Marathi Cinema Movie Trailers Netflix OTT Paresh Rawal Parineeti Chopra Rajkummar Rao Rakesh Omprakash Mehra Ranveer Singh Rishi Kapoor Salman Khan Sanjay Leela Bhansali Sharmaji Namkeen Sherni Sidharth Malhotra Star Bharat Taapsee Pannu Tara Sutaria Tiger Shroff Toofaan Vidya Balan Vidyut Jammwal Yami Gautam

Categories

Articles Articles Articles Articles Articles Bollywood Bollywood Cinema Drama Drama & Short Films Global Hindi Hollywood Hollywood Indian Regional Interviews Interviews Movie Reviews Movie Reviews Music News OTT OTT Regional Indian Cinema Regional Indian Cinema Retro Bollywood Short Films Television Television Trailers Trailers Trailers Uncategorized Videos
© 2021 Navrang Ruperi. All Rights Reserved.
Privacy Policy    |    Terms and Conditions   |    Disclaimer
Design and Developed by - Riyaans